10 Questions You MUST Ask PPC Agencies Before Hiring Them.

Just like you’d expect your accountant to be certified, your Google Ads manager should be too. This ensures they have the proper training and experience to manage your campaigns. They should have a link like this one: https://www.google.com/partners/agency?id=5242634700

Do not sign a long term contract. You staying with an agency should be based on the results you get – period. If they aren’t performing, you should be able to leave.

Make sure you are the one paying Google directly for the cost of your clicks. Do not let the agency pay Google and you pay the agency. If they do it this way, they will be the ones who “own” your account and they could be marking up the cost of your clicks without you knowing.

Make sure you are the admin and the owner of the account. You want to make sure that if you part ways – you get to keep the account that you’ve been paying for. Many agencies hold accounts hostage.

Learn more about who is going to be managing your ads. Are they managed in house, or are they using 3rd party contractors.

How experienced is the person that is ACTUALLY managing your ads? Many large agencies have a revolving door of Google Ads Managers – and you don’t want to be stuck with someone who is in training.

Google Ads is a complex system, so it’s important for your Google Ads manager to be specialized in Google Ads. Avoid hiring a jack of all trades – master of none Marketing Agency.

Conversion tracking is a vital component to knowing the ROI of your Google Ads efforts and requires custom code on your website. Make sure your Google Ads manager is going to set this up, and not tell your website company to do it.

Make sure you know exactly what you’re getting for the price:

– Is there a setup fee?
– Are you being charged based on a % of your ad spend (don’t do that).
– If your ad spend increases, do you get charged more? 
– Do you get call tracking?
– Do you get monthly reports?

Head over to the agencies Google page, and read their reviews. They don’t need to have 100’s, but they should have some. And, they should have a good star rating. Make sure you read some of the bad and some of the good.